BEP2O_ILC1.1: Foundations of Entrepreneurship

Minds On

Learning goals and success criteria

Press the following tabs to explore the learning goals and success criteria for this learning activity.

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Learning goals

You are learning to:

  • understand what entrepreneurship is and the role of entrepreneurs in society
  • describe the traits of a successful entrepreneur and the entrepreneurial mindset
  • apply the steps of the entrepreneurial mindset to everyday situations
  • connect the entrepreneurial traits to the entrepreneurial mindset
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Success criteria

I can:

  • define entrepreneurship and describe characteristics of entrepreneurs
  • describe the components of the entrepreneurial mindset
  • practice applying the entrepreneurial mindset stages to everyday scenarios
  • relate entrepreneurial traits to the mindset stages: designing, refining, and pitching
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Introduction

Welcome to BEP2O!

On this exciting adventure into what it means to be an entrepreneur, you will develop the knowledge and skills needed to be an entrepreneur who knows how to respond to local and global market opportunities.

In this unit, you will be introduced to the concept of entrepreneurship, and you will learn about the entrepreneurial mindset. As you explore how entrepreneurs contribute to society, you will also learn about project management and different business leadership styles. The skills you develop will enable you to be successful in this course, and also in a globally connected and increasingly digital world.

Key terms

To actively engage in this course, you will need either a print or digital notebook to record your responses to the various course activities. Create a vocabulary section at the beginning or end of your notebook. If you are using a digital notebook, create a separate tab for this.

At the beginning of each learning activity, you will record a list of key terms in the vocabulary section of your notebook. Leave space to add definitions and examples when you come across each term in context. At the end of the learning activity, you will be reminded to check that your vocabulary list is complete.

The key terms that you will encounter in this learning activity are:

  • entrepreneurship
  • entrepreneurial mindset
  • crowdfunding
  • prototype
  • pitch process

Student Tu and Student Monique introduce themselves.

Monique: Hi there! I'm Monique and this is Tu.

Tu: We're here to help guide you as you learn about entrepreneurship and business.

Monique: I'm in Grade 10, and I've been told that I'm super bubbly and fun to be around! I'm into creative ideas and making things happen. I think business could be really exciting, but I'm still trying to figure out where exactly I fit in.

Tu: I'm Tu. I'm also in Grade 10. I play soccer, tennis, and basketball. I'm all about solving problems, but I'm still figuring out if business is my thing.

Monique: Same here, but what I do know is that understanding things like teamwork, decision-making, and leadership will be useful no matter what career we choose.

Tu: That's what I love about this course. It's not only about how to start a business—it's about learning skills that set us up for success in anything!

Every day, people take initiative, create new things, generate ideas, and solve problems in creative and unique ways. But does that make them entrepreneurs? In the following activity, you’ll read a short description of each person below. As you go through each example, think about the skills they are using and how these skills might help in other parts of life.

For a better experience with this interactive activity, use the fullscreen mode.

Now that you’ve finished exploring these profiles, it’s time to dive deeper into what being an entrepreneur means to you!

Notebook

Answer the following questions in your notebook.

  1. Which of these profiles do you think are entrepreneurs? Why or why not?
  2. What traits or characteristics would you use to describe them?
  3. What does the term entrepreneur mean to you?

As you move through the next sections, keep these initial reflections in mind and think about how your understanding of what it means to be an entrepreneur might grow and change.

What is entrepreneurship?

Entrepreneurship is more than just starting a business; it's about identifying opportunities, taking calculated risks, and creating value for people and communities around them. Entrepreneurs are innovators who develop ideas for new products or services to meet needs or solve problems.

Record the following definition of entrepreneurship in the key terms section of your notebook.

Definition

Entrepreneurship

Entrepreneurship is the act of creating a new business and managing the risks associated with its launch and continued operation. It requires a certain mindset, what is called an entrepreneurial mindset, to begin a business and to navigate the various challenges associated with it.

Ontario Curriculum (2024). Introduction: Entrepreneurship in Business Studies Education. Government of Ontario. Retrieved on October 16, 2025, from https://www.dcp.edu.gov.on.ca/en/curriculum/business-studies/courses/bep2o/g9-10-intro

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Entrepreneurs play a vital role in the business world by embodying several key characteristics that drive progress and growth. These characteristics may include:

  • Value creation: Entrepreneurs aim to create something valuable, whether it's a product that makes life easier or a service that solves a problem. What’s valuable to one person may not be valuable to another, and entrepreneurs often make decisions on who to target their products or ideas to.
  • Risk-taking: They often invest their own time, money, and resources with no guarantee of success.
  • Innovation: They bring new ideas to the market, challenging the status quo.

Entrepreneurship can take various forms. For example, they can lead change and make a positive impact on those around them by developing new products or services. They can also start and lead organizations focused on bringing about positive social or environmental change. It’s important to remember that being an entrepreneur isn’t just about starting a business—it’s about developing skills that can help you in any job or situation. Entrepreneurs solve problems, think creatively, and take risks. These skills can be useful in any situation, whether it’s running a business, completing a school project, or working a part-time job.

Key entrepreneurial traits

Check out the following video to learn more about the entrepreneurial mindset.

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[Upbeat music plays]

Title: “What is the Entrepreneurial Mindset?”

A narrator asks, WHAT IS THE ENTREPRENEURIAL MINDSET?

A photograph features a smiling adult wearing an apron beside displays of fruits and vegetables. In an office, a smiling employee shakes hands with two other people.

The narrator says, THE ENTREPRENEURIAL MINDSET IS A SET OF CHARACTERISTICS, SKILLS, AND WAYS OF THINKING THAT ENABLE A PERSON TO IDENTIFY OPPORTUNITIES, OVERCOME ADVERSITY, LEARN FROM THEIR MISTAKES, AND SUCCEED IN CREATING A BUSINESS.

Text reads, “Cultivating an Entrepreneurial Mindset.”

The narrator says, CULTIVATING AN ENTREPRENEURIAL MINDSET WILL HELP YOU THRIVE IN ANY CAREER.

A headline over a list reads, “The Entrepreneurial Mindset.” The list reads, “One, be future-oriented. Two, recognize opportunities. Three, Communicate and collaborate. Four, Use critical thinking and problem-solving. Five, Anticipate and manage risk. Six, Deal with adversity and prepare for growth. Seven, Use creativity. Eight, Be a lifelong learner.”

The narrator says, THESE EIGHT CHARACTERISTICS AND SKILLS ARE ESSENTIAL FOR SUCCESS. LET'S GO OVER THEM.

Text reads, “Be future-oriented.”

In a greenhouse, a farmer stands with their arms crossed between rows of tall tomato plants. Text reads, “Think about future consequences. Set goals. Keep eye forward.”

The narrator says, BE FUTURE-ORIENTED. THINK ABOUT THE FUTURE AND THE CONSEQUENCES IT MAY BRING. PLAN TO ACHIEVE BOTH SHORT AND LONG-TERM GOALS. AND ALWAYS KEEP YOUR FOCUS FORWARD.

Video footage shows a bearded adult putting on their eyeglasses. Text reads, “Recognize opportunities.” “View problems as opportunities. Generate solutions. Ask yourself, “What is needed?”

The narrator says, RECOGNIZE OPPORTUNITIES. LEARN TO VIEW PROBLEMS AS OPPORTUNITIES. GENERATE POTENTIAL SOLUTIONS IN THE FORM OF NEW OR IMPROVED PRODUCTS AND SERVICES. ASK YOURSELF, "WHAT IS NEEDED?"

Video footage shows a person with curly hair clapping in front of a group of people clapping. Text reads, “Communicate and collaborate.” “Work with others. Express ideas effectively. Collaborate!”

The narrator says, COMMUNICATE AND COLLABORATE. WORK WITH OTHERS, IT'S ESSENTIAL. EXPRESS YOUR IDEAS EFFECTIVELY IN DIFFERENT CONTEXTS AND COLLABORATE WITH OTHERS TO ACHIEVE YOUR GOALS. IT'S RARE THAT YOU CAN DO EVERYTHING YOURSELF.

In video footage, a black-haired adult puts sticky notes on a window and crosses their arms as they read the notes. Text reads, “Use critical thinking and problem-solving.” “Locate, process, analyze, interpret info. Make informed decisions. Take effective action.”

The narrator says, USE CRITICAL THINKING AND PROBLEM-SOLVING. HONE YOUR MIND TO LOCATE, PROCESS, ANALYZE, AND INTERPRET INFORMATION. ALWAYS MAKE INFORMED DECISIONS. TAKE EFFECTIVE ACTION TO THE BEST OF YOUR ABILITY.

Video footage shows a short-haired adult looking at their smartphone and then scrolling on a laptop computer. Text reads, “Anticipate and manage risks.” “Develop a plan. Take steps towards goals. Identify and mitigate risk.”

The narrator says, ANTICIPATE AND MANAGE RISKS. RISK IS INEVITABLE, BUT YOU CAN MANAGE IT. DEVELOP A PLAN AND TAKE STEPS TOWARDS YOUR GOALS WHILE IDENTIFYING AND MITIGATING POTENTIAL RISKS.

Video footage shows someone leaning over a table and scrolling on a tablet. Text reads, “Deel with adversity and prepare for growth.” “Remain open to feedback. Refine ideas. Navigate challenges.”

The narrator says, DEAL WITH ADVERSITY AND PREPARE FOR GROWTH. REMAIN OPEN TO FEEDBACK, AND BE WILLING TO REFINE YOUR IDEAS. NAVIGATING CHALLENGES WILL STRENGTHEN YOUR PROJECT AND HELP YOU ACHIEVE YOUR GOALS.

Video footage shows an adult with long hair leaning over a pottery wheel and creating a bowl.

Text reads, “Use creativity.” “Take action to meet others’ needs. Train yourself to see what is possible. Recognize what needs to be done. Determine how to make it happen.”

The narrator says, USE CREATIVITY. CREATIVITY IS ABOUT TURNING IDEAS INTO ACTIONS TO MEET OTHERS' NEEDS. TRAIN YOURSELF TO SEE WHAT IS POSSIBLE AND, RECOGNIZE WHAT NEEDS TO BE DONE, AND DETERMINE HOW TO MAKE IT HAPPEN.

Video footage shows a white-haired adult opening a book. Text reads, “Be a lifelong learner.” “Always keep an open mind. Continue to learn. Grow and adapt.”

The narrator says, BE A LIFELONG LEARNER. ALWAYS KEEP AN OPEN MIND. CONTINUE TO LEARN AT EVERY OPPORTUNITY YOU GET. GROW AND ADAPT AS YOU CONTINUE THROUGH YOUR JOURNEY.

The headline over the list reads, “The Entrepreneurial Mindset.” The list reads, “One, be future-oriented. Two, recognize opportunities. Three, Communicate and collaborate. Four, Use critical thinking and problem-solving. Five, Anticipate and manage risk. Six, Deal with adversity and prepare for growth. Seven, Use creativity. Eight, Be a lifelong learner.”

The narrator says, BY CULTIVATING AND USING THESE CHARACTERISTICS AND SKILLS, YOU CAN DEVELOP YOUR PROFESSIONAL SELF AND STRENGTHEN YOUR ENTREPRENEURIAL MINDSET.

Title: “The Entrepreneurial Mindset.”

An entrepreneurial mindset is a way of thinking that helps people solve problems, take risks, and turn ideas into reality. It means seeking out opportunities, learning from mistakes, and developing a growth mindset.

Check out the following video to learn more about the entrepreneurial mindset.

Definition

Entrepreneurial mindset

An entrepreneurial mindset is a solutions-oriented set of characteristics and skills and a way of thinking that enables a person to identify opportunities, overcome adversity, learn from mistakes, and succeed in creating a new business. It allows an individual to think critically to solve problems, take on risks, build initiative, be adaptable and flexible, communicate effectively, and work through challenges and setbacks.

Ontario Curriculum (2024). Introduction: Entrepreneurship in Business Studies Education. Government of Ontario. Retrieved on October 8, 2025, from https://www.dcp.edu.gov.on.ca/en/curriculum/business-studies/courses/bep2o/g9-10-intro

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Let’s imagine you enjoy playing basketball with your friends, but it’s hard to find a place to play because the local community centre basketball court is always booked in advance, and you don’t know if it’s going to be available until you get there. Rather than just giving up on basketball altogether, you apply an entrepreneurial mindset and decide to build a digital app that looks up all the basketball courts in your area and provides real-time updates on when they are available. This app helps not only you but others in your area.

As you explore entrepreneurship, it's important to understand the traits that entrepreneurs often possess.

Press the following tabs to learn more about common entrepreneurial traits.

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Being future-oriented

Being future-oriented means thinking ahead and making plans to achieve your goals in the future.

For example, a student who wants to have their own clothing company in the future starts doing research and learning about the fashion industry now while they’re still in school.

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Recognizing opportunities

Recognizing opportunities refers to noticing problems and approaching them as opportunities to create something new or unique.

For example, you notice a lack of healthy snacks in the school cafeteria and decide to launch your own side business preparing fresh salads for students.

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Communicating and collaborating

Communicating and collaborating refers to sharing ideas clearly and effectively, and working effectively with others to achieve a common goal.

For example, working with a team, you develop a new mobile app while sharing ideas and providing feedback.

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Critical thinking and problem solving

Critical thinking and problem solving refers to thinking carefully about problems and approaching them in an effective way with creativity.

For example, someone invents a phone case that includes pockets for cards and other belongings after noticing people struggling with carrying multiple items.

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Anticipating and managing risk

Anticipating and managing risk means considering what might go wrong in a given situation and thinking about ways to handle any unexpected situations.

For example, you want to launch a cupcake business but before you start selling, you decide to start small and test your cupcake recipe with friends and family first. You make tweaks based on their feedback.

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Dealing with adversity and preparing for growth

Dealing with adversity and preparing for growth refers to having a growth mindset and becoming open to feedback—it’s about making small improvements now to help support growth later.

For example, after your first business idea doesn’t go so well, you decide to reflect on what went wrong and to build a plan for your next attempt.

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Creativity

Creativity refers to generating innovative ideas and turning them into reality.

For example, your friend loves soccer and creates a prototype of a ‘smart’ soccer ball that sends data to smart phones on their soccer performance.

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Being a lifelong learner

Being a lifelong learner means always seeking to improve and learn new things.

For example, an artist takes an online class on graphic design to stay up to date on the newest trends in digital art.

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You will explore these traits throughout the course and connect them to the entrepreneurial mindset in the next section.

As you complete the following activity, you’ll see how the traits of successful entrepreneurs show up in real-world situations. Your job is to describe which of the entrepreneurial mindset traits would best apply to each scenario.

Complete the following fillable and printable Traits of Successful Entrepreneurs     (Opens in a new window)  in your notebook or using the following document. If you would like, you can use speech-to-text or audio recording tools to record your thoughts.

After completing the activity, when you are ready, press the Suggested Answers button to compare your thinking.

Scenario Entrepreneurial traits
A local Italian restaurant notices sales are dropping. The last few customers who have visited asked if there is a ‘lower calorie’ menu to look through. The restaurant decides to offer a new line of fresh salads. Possible answers: recognizing opportunities, creativity
A local high school student looking for ways to make money for university starts a snow shoveling business. When spring arrives and customers stop calling, rather than giving up, he decides to offer his customer lawn-mowing services. Possible answers: being future-oriented, recognizing opportunities, dealing with adversity
Your friend is practicing for their driver’s license test because they want to be able to have a ride-share job in the future. They have already been unsuccessful twice. Instead of quitting, they decide to put in more time practicing and ask experienced drivers for tips. They finally pass the third time. Possible answers: dealing with adversity, being future-oriented, preparing for growth
A local clothing designer wants to start a online business but they aren’t very tech savvy. They look up an online e-commerce course and teach themselves how to develop a website. Possible answers: preparing for growth, being a lifelong learner
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Notebook

Reflect on what you have learned about entrepreneurs in this learning activity and answer the following questions in your notebook.

  1. In your own words, what is entrepreneurship?
  2. Which entrepreneurial traits do you think are most important, and why?
  3. Why do you think entrepreneurship is important in today's world?

Understanding the entrepreneurial mindset

The entrepreneurial mindset is not just about having good ideas; it's about a way of thinking and approaching challenges that can be applied in different aspects of life. It involves being proactive, resilient, and innovative. In this section, you will explore the main stages in developing an entrepreneurial mindset, which are:

  1. designing
  2. refining
  3. pitching

The first step in this process involves designing a prototype. Record the following definition of prototype in the key terms section of your notebook.

Definition

Prototype

A simple model of a potential product or service that can be either physical or digital. Prototypes are used to gather feedback that can be used as a basis for improving the design of the potential product or service.

Ontario Curriculum (2024). Glossary. Government of Ontario. Retrieved on October 16, 2025, from https://www.dcp.edu.gov.on.ca/en/curriculum/business-studies/courses/bep2o/glossary

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Check out the following interactive to explore the three stages in the entrepreneurial mindset. For a better experience with this interactive activity, use the fullscreen mode.

Let's explore each stage in detail to understand how entrepreneurs move from an idea to a successful venture. It’s important to note that thinking like an entrepreneur isn’t strictly a step-by-step process. You might move back and forth between the stages as you develop new ideas, get feedback from others and improve your ideas. While each stage will build on the last, you may find yourself needing to go back to earlier stages.

Designing

Designing is the first stage in thinking like an entrepreneur. In this stage, you are taking your imagination and creativity to take an idea and turn it into reality.

Press the following tabs to learn more about the important parts of this stage.

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Generate ideas

This is your chance to be creative and think about what you’re passionate about or what problems need solving for yourself or others. Ideas can come from anywhere including problems you encounter in your day-to-day life, challenges in the community, or through conversations with your friends and families. At this point, there are no bad ideas, so don’t limit yourself.

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Research the potential of ideas

Now that you have a list of potential ideas, you can start to ask questions to decide which ideas are worth exploring further. You won’t be able to turn every idea into a business so it will be important to prioritize which ideas you are most passionate about or that you think will be most successful. For example, you’ll want to be clear on what problem your idea is trying to solve, who would benefit from it, if there is anything out there that is already similar to your idea and if so, what would make yours different or better.

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Select an idea to pursue and create a prototype

After exploring your ideas and you’ve narrowed it down to the idea you want to pursue further, you will create a protype, which is a simple version of your idea. For example, if you have a great new idea for a cupcake recipe, you’ll want to create a test batch for your friends and family to try and give you feedback on. Even if an idea is clear in your head, creating a protype will help you share your idea with others and see it in action.

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Let’s practice

It’s time to put on your entrepreneurial cap! In the following activity, you’ll investigate a common challenge and practice applying what you have learned so far. As you work through the activity, record your ideas in your notebook.

  • First, pick one of the following challenges and imagine you’re an entrepreneur—what product, app, service, or other idea(s) can you think of to help make life easier for someone facing that frustration? You may also choose a different idea that you’ve noticed in your own life.
  • Then, pick your favourite idea and create a prototype, in the form of a diagram, sketch, digitally generated art, written description, or another way of your choosing to demonstrate your idea and make it clearer to others.
  • Finally, explain how your idea would help solve the problem, who would use it, and why.

Press the following tabs to find some potential challenges or frustrations that someone might experience in their day-to-day life.

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Challenge 1

Description:
A student standing in front of their cluttered locker, looking worried and frustrated. The student says, “My locker is always so cluttered, and I can never find what I’m looking for!”

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Challenge 2

Description:
A student standing in line in a cafeteria, holding their lunch tray, glancing at a clock and looking worried. The student says, “I really dislike waiting in the cafeteria line because it cuts into my lunch hour!”

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Challenge 3

Description:
A student sitting at their desk with a desktop computer on top of the desk. They are holding a headset in their hand and rubbing an ear. The student says, “I wish my gaming headset didn’t hurt my ears after a while!”

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Challenge 4

Description:
A student holding their smartphone in their hand and says, “It’s hard to keep track of who can see my social media posts on all the different platforms I use!”

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Challenge 5

Description:
A teenager wearing headphones is looking at a sign-up page on his laptop and says, "I find it difficult to access extracurricular activities and community programs because they are either too far away or not available in my area."

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Challenge 6

Description:
A Black teenager stands in front of a makeup display and says, "I struggle to find personal care products that work for my specific skin type and tone."

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Challenge 7

Description:
A plus-size teenager frowns at a drab shirt on a clothes hanger and says, "I feel like there aren't enough trendy clothing options for plus-size teenagers."

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Organizing your portfolio

Throughout this course, you will create and maintain a business portfolio that showcases your skills, learning, and growth as an entrepreneur. A portfolio is a way to show your growth and learning over time. For this course, the portfolio will be built throughout each learning activity and you will be prompted as to which activities you should be including in your portfolio. In the final unit, you will submit some carefully selected pieces from your portfolio, along with a brief reflection that explains what you learned from creating each piece.

Before you begin the next activity, it is recommended that you set up a space to save your portfolio work. Start by creating a digital folder and title it “Entrepreneurship Portfolio”. Place all the files you create when you find a portfolio task into this folder. Use a consistent labeling convention to name your files: for example, label your first piece as “LastName_FirstPiece” and your first reflection as “LastName_FirstReflection.” Including your name within the file name will help your teacher when they are marking your work.

Portfolio

Now, it’s time to take a step back and evaluate your problem, idea and prototype. You can either ask a friend or trusted adult for their feedback, or you can evaluate your own work.

Focus on gathering answers to the following questions:

  1. Is the idea realistic? Why or why not?
  2. What challenges might an entrepreneur face in implementing this idea?
  3. What’s one thing you really like about the idea?
  4. Is there a feature or detail that you can suggest improving the idea or make it more appealing?

When finished, you will save a final copy of your prototype along with your evaluation to your portfolio.

Refining

Once you have an idea in mind, it’s time to take a deep dive and explore different aspects of your idea with the aim of improving it. Refining is all about improving your idea based on feedback from others, testing, and reflection. While an idea may sound great in your head, you might soon realize that others don’t feel the same way. You may want to think about the refining stage as creating a rough draft of a short story. After you finish writing, you should take a step back, get feedback from a friend or trusted adult, and then adjust to help make your work clearer and more likely to succeed.

Press the following tabs to learn more about the important steps in this stage.

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Analyze impacts of the selected idea

Think about how your idea will affect the people, community and the world. A good idea might be helpful to one group but cause unintended consequences to another. For example, you may have an idea to create a solar powered phone which will help reduce the amount batteries that end up in landfills. However, if it can’t be used by your customers on a cloudy day, this will limit its usefulness.

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Produce a budget

No matter how small or large an idea is, there will likely be a price tag associated with making it a reality. Even if you don’t know all the details yet, it’s important to get an estimate as to how much it might cost, as this will be useful for planning purposes. For example, if your idea is a new smart phone, you will need to consider the cost of parts and assembly, marketing and selling the phone to your customers. Budgeting can be done by asking experts, looking up prices of similar products or researching prices online.

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Problem solve to address challenges and opportunities

The refining stage is the time to find any bugs or gaps in your idea and fix them. Through research and testing your prototype, you can find out what works well and what might need improvement. For example, after you bake your test batch of cupcakes and get feedback from your family and friends, you find out that most people find them a bit too sweet. You can go back to your recipe and start to tweak the ingredients to get a better mix.

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Let’s practice

An effective entrepreneur knows that it’s important to continuously reflect and refine their ideas. Once you create a product or service, the next step is to listen to feedback from people that will use it and find out what’s working well and what can be improved.

For the following activity, it’s time to put your entrepreneur hat back on! Imagine you have come up with an idea and created a prototype for your customers. You’ve collected feedback from others who have seen the prototype and now it’s your job to review what they’re saying and refine your product.

Press the following tabs to explore two prototypes for products. Choose the prototype that interests you the most and then move on to the notebook activity.

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Smart backpack

Description:
A smart backpack surrounded by speech bubbles containing user feedback. The first bubble says, "I get that it has really cool features, but it's way more expensive than a regular backpack!" The second bubble says, "I love the features of the bag, but it's just not that stylish to walk around in which is a bit embarrassing." The last bubble says, "I love that I can charge my phone with it, but the battery only lasts for one phone charge and sometimes I'm out longer than that."

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Homework tracker app

Description:
A homework tracker app screen surrounded by speech bubbles containing user feedback. The first bubble says, "The app has been helpful in keeping me on track even though it took me a long time to figure out how to use it." The second bubble says, "The free version has too many ads. It's a bit annoying to close them all!" The last bubble says, "It would be better if the app could send me a text before something is due because sometimes I forget to check it."

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Notebook

When you have chosen your product and reflected on the comments from your customers, answer the following questions in your notebook.

  1. Identify the problem(s) or opportunities for improvement in each product
  2. What are some ways you would refine the product idea based on the feedback received?

Pitching

Pitching is the culmination of going through the entrepreneurial process. After making adjustments and refining your idea, you may feel like you’re finally in a place to share it with others, in a more formal way, to convince them to buy-in to your idea. Pitching is about telling your story to others and getting their support so that they become as excited as you are about your product. A big part of the pitch process is communicating the unique selling proposition (USP). The USP is what makes your product or service better than that of your competitors, and why people should use yours instead.

Record the following definition of the pitch process in the key terms section of your notebook.

Definition

Pitch process

The process of creating a presentation that clearly explains a business idea to various third parties, such as potential investors, collaborators, stakeholders, or consumers. The stages include gathering and organizing information, creating a pitch presentation, practicing and rehearsing the presentation, preparing and setting the pitch meeting, presenting the pitch, and following up with the audience to request their feedback.

Ontario Curriculum (2024). Introduction: Entrepreneurship in Business Studies Education. Government of Ontario. Retrieved on October 16, 2025, from https://www.dcp.edu.gov.on.ca/en/curriculum/business-studies/courses/bep2o/glossary

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Press the following tabs to learn more about the important steps in this stage.

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Identify how to secure support

An important part of pitching your idea is figuring out who can help you and what type of support will be needed to make your idea a reality. This can include finding customers who might be interested in buying your product, investors to lend or give you money to help you grow, or help in spreading the word so that others become interested in your idea. If your idea needs money to get off the ground, there are different options available to help, including using personal savings, borrowing or receiving gifts from family and friends, obtaining research or business grants from the government or crowdfunding, which involves collecting small amounts from many people using online platforms.

Record the following definition of crowdfunding in the key terms section of your notebook.

Definition
Crowdfunding

Crowdfunding is a type of fundraising where entrepreneurs receive small, individual contributions from a group of people who believe in their cause or purpose. This is often accomplished through an online platform.

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Develop a pitch presentation

Though they may sound the same, a pitch presentation isn’t like the type of school presentations you might be used to where you stand up in front of a class reading off slides and sharing facts. The goal here is to convince people to support you by telling a story that gets people excited about and interested in your idea. Pitch presentations are usually short, focused, and persuasive.

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Present the pitch

This is the final step in the pitch process where you will deliver your presentation. Communication skills are key in conveying your idea. Whether you’re talking to a large group or just a few people, confidence and persuasion will be critical in influencing your audience. You will also want to seek feedback so that you can further improve.

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Press the Good Morning App Example button to access an example pitch for the Good Morning app, designed to help students wake up on time.

Description:
A pitch for the Good Morning app. A person holds a smartphone with the app open. Pitch lines are surrounding the smartphone. The pitch lines are: Do you wake up every morning late for school? Are you tired of missing the bus and arriving to school in a panic, rushing to get to class? The Good Morning app can help you become a morning person and get to school on time. Instead of just annoying ringing and having you press the snooze button over and over again, this app uses advanced AI technology to create an alarm schedule based on your sleep habits. Unlike other alarm apps, you can adjust the app to wake up to a sound that will motivate you to start your day, and you can even set notifications for the app to notify a friend or family member if you don't wake up by a certain time. Never miss another important day again and buy the Good Morning app now!

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Let’s practice

Being able to plan and deliver an effective pitch presentation takes practice. In the following notebook activity, you’ll practice the art of pitching by taking a product you’re already familiar with and developing a 60-second pitch. This will help you get an idea for what makes a pitch persuasive and delivering it in a confident way.

Notebook

Develop and present a pitch by completing the following steps in your notebook. You will save a good copy of your completed work to your portfolio when complete.

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Step 1: Develop a pitch presentation
  1. Pick a product or service that you are familiar with or enjoy using. For example, your smartphone, your favourite shoes, or snack brand.
  2. Decide who your audience will be—who are you pitching to? This could include friends, families, a group of teachers, or someone else.
  3. Develop a 60-second pitch presentation that will grab your audience’s attention and convince them that your product is amazing. Consider these questions:
    1. What is your product?
    2. What problem does it solve?
    3. Why should someone buy it?
    4. What is the unique selling proposition?

End of section
Step 2: Present the pitch
  1. Record your pitch in a method of your choosing. This could be a video, audio recording, or written text.
End of section
Step 3: Seek feedback
  1. Gather feedback about your pitch from a friend or trusted adult. Ask them to answer the following questions:
    1. What’s one thing you did really well?
    2. What’s one suggestion they can offer that would make the pitch even stronger?
    3. Did the pitch make them feel excited about supporting the idea or buying the product? Why or why not?
  2. Summarize the feedback you received.

End of section

When you have completed all the steps, save a copy of your work in your portfolio.

Connecting entrepreneurial traits to the entrepreneurial mindset

Earlier, you explored the key entrepreneurial traits and how they can help people solve problems, take risks and turn ideas into reality. Understanding how these traits align with the entrepreneurial stages helps you identify where your strengths lie and where you might need to focus your development.

The traits you explored are:

  • being future-oriented
  • recognizing opportunities
  • communicating and collaborating
  • critical thinking and problem solving
  • anticipating and managing risk
  • dealing with adversity and preparing for growth
  • creativity
  • being a lifelong learner

Tip

If you need a reminder of what these stages mean, you may need to go back and review them in this learning activity.

First, think about each trait and how it might relate to the three stages: designing, refining, and pitching.

When you are ready, place each trait into the stage where you think it might belong. Some traits may fit into more than one stage. At this point, there is no right or wrong answer. This activity is about developing the ability to think critically about the relationships between the traits and entrepreneurial stages.

For a better experience with this interactive activity, use the fullscreen mode.

Notebook

Once you have completed the sorting activity, pick two traits and record your thoughts about the following questions in your notebook.

  1. What are the two traits you selected and what stage(s) did you place them in?
  2. Why did you place them in that stage?
  3. How would an entrepreneur use them in real life?

Making connections

Now that you have had an opportunity to reflect on how you feel the entrepreneurial traits apply to the different stages, take a look at some examples of how they can connect. As you read, think about how this compares to your own matching.

Traits in the designing stage

In the designing stage, you will often need to demonstrate creativity, recognize opportunities, think about the future, and communicate and collaborate with others.

Press the following tabs to learn more about traits in the designing stage.

|
Creativity
  • generating innovative ideas
  • thinking outside the box
End of section
Recognizing opportunities
  • identifying problems that can be turned into opportunities
  • seeing potential where others might not
End of section
Being future-oriented
  • envisioning the long-term impact of your ideas
  • setting goals for what you want to achieve
End of section
Communicating and collaborating
  • sharing ideas with others
End of section

Traits in the refining stage

In the refining stage, you will often need to demonstrate critical thinking and problem solving, anticipating and managing risk, dealing with advertising and preparing for growth, and being a lifelong learner.

Press the following tabs to learn more about traits in the refining stage.

|
Critical thinking and problem solving
  • analyzing data and information to improve your idea
  • finding solutions to challenges
End of section
Anticipating and managing risk
  • identifying potential risks and developing strategies to mitigate them
  • being prepared for unknown risks and challenges
End of section
Dealing with adversity and preparing for growth
  • accepting feedback, even if it's critical
  • adjusting your approach based on new information
End of section
Being a lifelong learner
  • continuously seeking knowledge to improve your venture
  • staying updated on industry trends and best practices
End of section

Traits in the pitching stage

In the pitching stage, you will often need to demonstrate communicating and collaborating, recognizing opportunities, being future-oriented, and dealing with adversity.

Press the following tabs to learn more about traits in the pitching stage.

|
Communicating and collaborating
  • effectively presenting your idea to others
  • engaging with your audience and responding to their needs
End of section
Recognizing opportunities
  • identifying the right people to pitch to
  • seizing opportunities to gain support
End of section
Being future-oriented
  • demonstrating the potential growth and impact of your idea
  • outlining clear next steps and future plans
End of section
Dealing with adversity
  • handling rejection or criticism positively
  • using feedback to strengthen your pitch
End of section

Notebook

Once you’ve explored the various traits associated with each entrepreneurial stage, answer the following questions in your notebook:

  1. Which entrepreneurial stage do you feel most confident in, and why?
  2. Which traits do you need to develop further to excel in each stage?
  3. How can you apply these insights to your own entrepreneurial journey?

Putting it all together

In this learning activity, you have learned that entrepreneurs are agents of change who address societal issues through innovation and enterprise, and they display entrepreneurial traits such as creativity, problem-solving, resilience, and communication are essential for success. Your journey as an aspiring entrepreneur begins with recognizing opportunities and developing the traits necessary to turn ideas into action.

Explore the following video of a speech given by Steve Jobs, who co-founded Apple. Jobs was fired from the company he started but he used that setback to refine what he was passionate about and move forward. As you watch the video, consider the traits that may have helped him through this setback.

Behind a lectern with a large microphone, Steve Jobs wears eyeglasses and a black and red graduation gown. Steve has short brown hair, a beard, and a moustache.

Steve says, WOZ AND I STARTED APPLE IN MY PARENTS' GARAGE WHEN I WAS 20. WE WORKED HARD, AND IN 10 YEARS, APPLE HAD GROWN FROM JUST THE TWO OF US IN A GARAGE INTO A 2 BILLION DOLLAR COMPANY WITH OVER 4,000 EMPLOYEES. WE JUST RELEASED OUR FINEST CREATION - THE MACINTOSH - A YEAR EARLIER, AND I HAD JUST TURNED 30. AND THEN I GOT FIRED. HOW CAN YOU GET FIRED FROM A COMPANY YOU STARTED?

[Audience laughing]

An audience watches Steve. Some audience members are wearing mortarboard hats and sunglasses. One audience member wears a wide-brimmed woven hat.

Steve says, WELL, AS APPLE GREW, WE HIRED SOMEONE WHO I THOUGHT WAS VERY TALENTED TO RUN THE COMPANY WITH ME, AND FOR THE FIRST YEAR OR SO, THINGS WENT WELL. BUT THEN OUR VISIONS OF THE FUTURE BEGAN TO DIVERGE, AND EVENTUALLY, WE HAD A FALLING OUT. WHEN WE DID, OUR BOARD OF DIRECTORS SIDED WITH HIM. AND SO, AT 30, I WAS OUT AND VERY PUBLICLY OUT. WHAT HAD BEEN THE FOCUS OF MY ENTIRE ADULT LIFE WAS GONE, AND IT WAS DEVASTATING. I REALLY DIDN'T KNOW WHAT TO DO FOR A FEW MONTHS. I FELT THAT I HAD LET THE PREVIOUS GENERATION OF ENTREPRENEURS DOWN, THAT I HAD DROPPED THE BATON AS IT WAS BEING PASSED TO ME. I MET WITH DAVID PACKARD AND BOB NOYCE AND TRIED TO APOLOGIZE FOR SCREWING UP SO BADLY. I WAS A VERY PUBLIC FAILURE, AND I EVEN THOUGHT ABOUT RUNNING AWAY FROM THE VALLEY. BUT SOMETHING SLOWLY BEGAN TO DAWN ON ME: I STILL LOVED WHAT I DID.

[Microphone feedback]

Steve says, THE TURN OF EVENTS AT APPLE HAD NOT CHANGED THAT ONE BIT. I HAD BEEN REJECTED, BUT I WAS STILL IN LOVE.

Audience members sit on the bleachers in front of Steve.

Steve continues, AND SO I DECIDED TO START OVER. I DIDN'T SEE IT THEN, BUT IT TURNED OUT THAT GETTING FIRED FROM APPLE WAS THE BEST THING THAT COULD'VE EVER HAPPENED TO ME. THE HEAVINESS OF BEING SUCCESSFUL WAS REPLACED BY THE LIGHTNESS OF BEING A BEGINNER AGAIN, LESS SURE ABOUT EVERYTHING. IT FREED ME TO ENTER ONE OF THE MOST CREATIVE PERIODS OF MY LIFE. DURING THE NEXT FIVE YEARS, I STARTED A COMPANY NAMED NEXT, ANOTHER COMPANY NAMED PIXAR AND FELL IN LOVE WITH AN AMAZING WOMAN WHO WOULD BECOME MY WIFE. PIXAR WENT ON TO CREATE THE WORLD'S FIRST COMPUTER-ANIMATED FEATURE FILM, TOY STORY, AND IS NOW THE MOST SUCCESSFUL ANIMATION STUDIO IN THE WORLD.

[Audience cheering, applause]

Notebook

After you’ve watched the video about Steve Jobs, answer the following questions in your notebook.

  1. What traits did Steve Jobs demonstrate that helped him overcome failure?
  2. Think of a time you had a setback. How did you adapt and grow from it?
  3. Following this learning activity, what’s one way that you will use the entrepreneurial mindset in your life?

Great job! Now, take a moment to revisit your vocabulary list and make sure you’re up to date with all your definitions before moving forward.

Vocabulary review

At this time, you should check that the vocabulary list in your notebook has been updated to include definitions of the words associated with this learning activity. If you haven’t already done so, add an example or paragraph that uses each word in the context of what you have learned about.

Culminating Assignment

Throughout the course, you will develop the skills and knowledge to plan and launch an entrepreneurial venture. At the end, you’ll present your learning as a culminating assignment in the form of a business plan.

This culminating assignment will allow you to apply what you've learned, from identifying an entrepreneurial idea, identifying a plan for turning your idea into an entrepreneurial venture, and then launching your venture. Keep this in mind as you progress through each learning activity—everything you learn will come together to help you prepare.

Earlier, in the first ‘Let's practice’ section of this learning activity, you practiced developing a prototype for an entrepreneurial idea. Create a document in your portfolio folder and call it: "My idea and prototype". Then, add your ideas. This will help you start getting organized for a future learning activity where you will develop a prototype for your own entrepreneurial idea.

Conclusion

Congratulations on completing Learning Activity 1.1! You've taken a big step in understanding entrepreneurship and the traits that drive successful ventures.

In Learning Activity 1.2, you will explore leadership, which is a crucial aspect of entrepreneurship. Understanding different leadership styles will help you adapt to various situations, communicate effectively and work well with different people. These are important skills for an entrepreneur to develop.

Self-check quiz

Check your understanding!

Complete the following self-check quiz to determine where you are in your learning and what areas you need to focus on.

This quiz is for feedback only, not part of your grade. You have unlimited attempts on this quiz. Take your time, do your best work, and reflect on any feedback provided.

For each question, select the correct answer, then press the Check Answer button to see how you did.

Ontario worked with other provinces in Canada to outline a set of competencies that are important to have to be successful in today’s world. Ontario then developed its Transferable Skills Framework as a set of skills for students to develop over time.

Explore the following video to learn about each of the seven transferable skills.

01:00:00.000 --> 01:03:10.533
A narrator reads a title WHAT ARE THE TRANSFERABLE SKILLS?

[Gentle music plays]

People work together in an office.

The narrator says, TRANSFERABLE SKILLS ARE 7 SKILLS THAT, IF STRENGTHENED, CAN BE UTILIZED IN ANY JOB, SITUATION, OR PRACTICE.

A person works on their laptop. People sit at a table with laptops, pens and notepads.

The narrator says, THESE 7 SKILLS ARE ESSENTIAL FOR SUCCESS.

The 7 Transferable Skills are listed. The include 1. Critical thinking and problem solving. 2. Innovation, creativity, and entrepreneurship. 3. Self-directed learning. 4. Collaboration. 5. Communication. 6. Global citizenship and sustainability. 7. Digital literacy.

The narrator says, SO, LET'S DIVE RIGHT IN, SHALL WE? SKILL 1: CRITICAL THINKING AND PROBLEM SOLVING.

A black-haired person with a neatly trimmed beard and glasses wears a suit and tie. With a thoughtful expression, they intertwine their fingers.

The narrator says, CRITICAL THINKING AND PROBLEM SOLVING INVOLVE LOOKING AT COMPLEX ISSUES FROM A VARIETY OF PERSPECTIVES TO MAKE INFORMED JUDGEMENTS AND DECISIONS. THIS SKILL IS ABOUT PUTTING ON YOUR THINKING CAP AND SOLVING PROBLEMS.

A black-haired person with a neatly trimmed beard wears a light grey suit jacket. They hold a pen and gaze thoughtfully at sticky notes on a board.

The narrator says, SKILL 2: INNOVATION, CREATIVITY, AND ENTREPRENEURSHIP.

A team of people work in a computer lab. A dark-haired person with glasses and a neatly trimmed beard wears a dark blue button-down shirt with rolled up sleeves. They point to data on a monitor.

The narrator says, INNOVATION, CREATIVITY, AND ENTREPRENEURSHIP ARE THE ABILITIES TO TURN IDEAS INTO ACTION. DEVELOPING THIS SKILL ENABLES YOU TO INTRODUCE NEW IDEAS AND SOLUTIONS TO SOLVE COMPLEX PROBLEMS, STRENGTHEN YOUR LEADERSHIP QUALITIES, TAKE RISKS, AND THINK INDEPENDENTLY.

A group of four people look at a document. A person in the group with long black hair shakes their head.

The narrator says, SKILL 3: SELF-DIRECTED LEARNING.

Three people sit at a desk with a laptop and books. The person in the middle has black hair and wears a denim jacket over a light green sweater. They nod at the other two people.

The narrator says, SELF-DIRECTED LEARNING IS ABOUT BECOMING AWARE OF AND TAKING OWNERSHIP OF YOUR LEARNING. THIS OWNERSHIP GIVES YOU MORE CONTROL OVER YOUR LEARNING JOURNEY, ALLOWING YOU TO SET STRATEGIES FOR IDENTIFYING AND ACHIEVING YOUR GOALS. STRENGTHENING THIS SKILL PROMOTES LIFELONG LEARNING, WELL-BEING, AND ADAPTABILITY IN AN EVERCHANGING WORLD.

A person with long brown hair tied back wears a light blue striped button-down shirt. They sit at a desk and write in a notebook with a pen.

The narrator says, SKILL 4: COLLABORATION.

A person with long, tightly braided brown hair wearing a white sleeveless blouse stands between two people sitting at a table.

The narrator says, COLLABORATION REQUIRES ACTIVE AND ETHICAL PARTICIPATION IN TEAMS. ADAPTING TO DIFFERENT SITUATIONS, ROLES, GROUPS, AND PERSPECTIVES ALLOW YOU TO CO-CREATE KNOWLEDGE, AND LEARN FROM OTHERS IN BOTH PHYSICAL AND ONLINE SPACES.

Three people watch a person with long black hair wearing a black long-sleeved shirt write on a whiteboard with a dry-erase marker.

The narrator says, SKILL 5: COMMUNICATION.

In a conference room, a person with short dark hair and a neatly trimmed beard wears a red and white striped sweater. They give a presentation to a group sitting around a conference table.

The narrator says, COMMUNICATION IS ALL ABOUT COMMUNICATING YOUR IDEAS TO OTHERS. THIS INCLUDES DIFFERENT AUDIENCES FOR DIFFERENT REASONS AND DIFFERENT CONTEXTS. EFFECTIVE COMMUNICATION INVOLVES UNDERSTANDING BOTH LOCAL AND GLOBAL PERSPECTIVES, AND USING A VARIETY OF MEDIA TO CONVEY THOSE IDEAS.

A black-haired person wearing a dark green T-shirt at the conference table smiles and laughs.

The narrator says, SKILL 6: GLOBAL CITIZENSHIP AND SUSTAINABILITY.

A person with short black hair wearing a dark green suit jacket over a white button-down shirt walks down a city sidewalk.

The narrator says, THIS SKILL FOCUSES ON UNDERSTANDING DIVERSE WORLDVIEWS AND PERSPECTIVES TO ADDRESS CRITICAL ISSUES FOR A SUSTAINABLE WORLD. IT'S ABOUT BEING AWARE OF WHAT IT MEANS TO BE AN ENGAGED CITIZEN, AND HOW APPRECIATING THE DIVERSITY OF PEOPLE AND PERSPECTIVES CONTRIBUTES TO A SUSTAINABLE WORLD.

A person wearing an off-white hijab and a pale pink blouse stands at a podium with their laptop and gives a presentation.

The narrator says, SKILL 7: DIGITAL LITERACY.

A person with long black hair wearing a denim jacket over a light green long-sleeved shirt sits at a desk and types on a laptop.

The narrator says, DIGITAL LITERACY IS THE ABILITY TO SOLVE PROBLEMS USING TECHNOLOGY IN A SAFE, LEGAL, AND ETHICALLY RESPONSIBLE MANNER. BEING DIGITALLY LITERATE MEANS RECOGNIZING THE RIGHTS, RESPONSIBILITIES, AND OPPORTUNITIES THAT COME WITH LIVING, LEARNING, AND WORKING IN AN INTERCONNECTED DIGITAL WORLD.

At a table, a person with long black hair wearing a loose, green, collared shirt with the sleeves rolled up points to a person’s laptop screen. The 7 Transferable Skills are listed.

The narrator says, STRENGTHENING THESE 7 SKILLS WILL PROVIDE YOU WITH A STRONG FOUNDATION FOR SUCCESS.

A person with short, curly brown hair wearing a blue T-shirt smiles at a tablet. In a studio, a person with short black hair and a neatly trimmed beard wears a black turtleneck. They sit at their laptop on a video call, wearing headphones and using a microphone.

The narrator says, NOW THAT YOU KNOW WHAT THEY ARE, REFLECT ON AND BE MINDFUL OF OPPORTUNITIES TO APPLY AND DEVELOP THESE TRANSFERABLE SKILLS.

[Gentle music continues]

Title: The Transferable Skills.

To learn more about each of the transferable skills, read the following document entitled Transferable Skills Overview     (Opens in a new window)  to explore the framework and the descriptors for each skill. Download, print, or copy the information in the document into your notes you'll refer to it in each unit.

Throughout this course, you will be given the opportunity to reflect on the transferable skills you are developing. Keep your notebook up-to-date and be mindful of opportunities to apply and develop transferable skills.